Privacy Policy

Last updated: June 2026

What Data We Collect

When you submit our contact form, we collect the information you provide: your name, email address, phone number, project interest, timeline, budget, referral source, and message. If you provide a phone number and opt in, we also record your SMS consent selections.

We also automatically collect limited technical data when you visit the site: a hashed (non-reversible) IP address, your browser type and user-agent, the referring page, and the pages you view. This is used for security, spam prevention, and understanding how the site is used.

How We Use Your Information

The information you provide is used by our business team to respond to your inquiry and follow up about our products and services. To operate our business we share it with service providers who process data on our behalf — including our CRM (GoHighLevel/LeadConnector), our hosting provider (Vercel), and the analytics tools listed below — under agreements that limit their use of it to providing services to us. We do not sell or rent your information, and we do not share it with third parties for their own marketing.

Analytics & Cookies

To understand how visitors use our site and to improve your experience, we use the following analytics tools, which may set cookies or use similar technologies:

• Google Analytics 4 (loaded via Google Tag Manager) — measures aggregate, anonymized traffic patterns such as pages viewed and traffic sources.
• Microsoft Clarity— captures anonymized session recordings and heatmaps (mouse movement, clicks, and scrolling) to help us improve the site's usability. Clarity masks form inputs and personal content by default.
• Vercel Analytics & Speed Insights — measures site performance and aggregate, privacy-friendly traffic metrics.

We do not use advertising or retargeting cookies. You can disable cookies in your browser settings; the site will continue to function.

Text Messaging (SMS)

If you provide your phone number and consent, we may contact you by text message in response to your inquiry. Message and data rates may apply; reply STOP to opt out or HELP for help at any time. We will never share your phone number or SMS consent with third parties or affiliates for their marketing purposes. Your consent to receive text messages is not a condition of any purchase.

Your California Privacy Rights

If you are a California resident, you may have the right to request access to the personal information we hold about you, to request its deletion, and to opt out of any “sale” or “sharing” of personal information as those terms are defined under the CCPA/CPRA. We do not sell your personal information or share it for cross-context behavioral advertising. To exercise any of these rights, contact us using the details below; we will not discriminate against you for doing so.

Contact

For questions about this policy, contact us at sales@paragonpoolandspa.com or call (651) 653-6807.